Strategy
Owner Alignment & Focus
At Elite Hotel Advisory, every recommendation begins with one question: How does this create value for the owner? We provide objective, owner-focused asset management that aligns hotel operations with investment objectives, ensuring that management decisions support long-term value creation rather than short-term operational convenience. By combining disciplined financial analysis with deep operational expertise, we help owners optimize NOI, improve cash flow, protect capital investments, strengthen management company accountability, and maximize the long-term value of their hospitality assets.
Asset Management Approach
EHA has a very hands-on approach to asset management to help owners achieve their investment goals. Our approach aligns ownership, brand, manager, corporate management, and property teams to be laser focused on increasing asset value. This includes key factors such as:
· EHA Senior-level involvement in every engagement
· Leveraging industry wide connections and networks
· Clearing house of industry best practices and good ideas
· Interview, research references, & approve key property level leaders
· Detailed engagement with property team and management corporate team in all areas
· Monthly review of all financial reporting
· Evaluation of property position within the market
Analysis of property segmentation
General STR comp set and key indexes against the set
Labor positions and wage rates analysis
Key marketing initiatives ROI versus cost analysis
Effectiveness of revenue management process including pricing by segment
Use of available brand resources
Sales team deployment and goals
Analysis of consortia, national corporate accounts, & local corporate accounts
Group pace and optimal use of meeting space
Set property improvement plan for operations that meets ownership investment goals
· Alignment of all parties on annual budgets and marketing plan
· Capex planning